Insight
Saving is hard. Finding money down the back of the sofa is a good feeling. The Round Ups rounds each spend to the nearest pound and puts the excess in savings. This feature puts those two together and makes saving effortless and gives that good feeling when you realise how much you’ve spent with all the little extra pennies. You can do extra with that little bit extra.
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Concept
Using visual puns we show everyday objects with ‘that little bit extra’ to visualise that it makes a difference.
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Target Audience
People who have just graduated who want to save in order to put money down for more important investments. Age 22-30