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LEGO
insight
Young people have been told what to do their whole lives. When it comes to creativity, sometimes rules are meant to be broken.
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concept
We encouraged young people to think beyond 'instructions', by presenting billboards showing lego parts that would usually be assumed to be built
into one thing (e.g. door = house, wheel = car), then pushing them to see what else they can build beyond what most people would build, therefore encouraging creativity in young people.
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target audience
Teenagers
prints



interactive billboard
This billboard will be made entirely of lego pieces, where the audience is free to rearrange and design whatever they want.


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creatives
Hannah Freeman & Alice Werrell
*Disclaimer*
The work above is student work and is concept only.
I have not been endorsed by LEGO or any other company to produce this work.
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