top of page

LEGO

insight

Young people have been told what to do their whole lives. When it comes to creativity, sometimes rules are meant to be broken.

​

​

concept

We encouraged young people to think beyond 'instructions', by presenting billboards showing lego parts that would usually be assumed to be built

into one thing (e.g. door = house, wheel = car), then pushing them to see what else they can build beyond what most people would build, therefore encouraging creativity in young people.

​

target audience

Teenagers 

prints

LEGO billboard - house.jpg
LEGO billboard execution - car.jpg
LEGO billboard - boat.jpg

interactive billboard

This billboard will be made entirely of lego pieces, where the audience is free to rearrange and design whatever they want.

Screenshot 2021-02-22 at 15.35.40.png
interactive billboard london .jpg

drag to reveal banner

student room 1.jpg
student room 2.jpg
student room 3.jpg

creatives

Hannah Freeman & Alice Werrell

*Disclaimer*

The work above is student work and is concept only.

I have not been endorsed by LEGO or any other company to produce this work.

bottom of page