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Hartley's jelly
Insight
Jelly is a low calorie snack that can be enjoyed by those who are wanting to participate in sports but are worried about that bit of 'wobble' that we all have. Our campaign encourages to "embrace the wobble".
concept
A light-hearted campaign to encourage people to 'embrace the wobble', and combat body consciousness especially during sport, because we all wobble, hence the line in the TV spot "everybody wobbles sometimes". We made a 30 second TV spot, an experiential 'balloon pillow' trampoline with a belly printed on it with a banner advert next to it explaining the concept, and a series of Out Of Home prints.
target audience
People from any age range who are conscious of their "wobble" during sport.
TV advert
prints
Experiential
Experiential "air balloon" bouncer pillow with explaination banner next to it.
creatives
Hannah Freeman & Alice Werrell
*Disclaimer*
The work above is student work and is concept only.
I have not been endorsed by Hartley's or any other company to produce this work.
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