Connect4Climate x
the world bank group
insight
Climate change is a pressing and very serious issue. Young people are the ones who can make changes in the way we live. How can we get these people interested in and actively fighting against climate change?
concept
We conceptualised a music festival called Earth Festival which would be held entirely based around making steps towards mending climate change. Since music festivals are a massive source of waste and environmental damage, we thought we could turn it around and make one that aims to help the environment instead, while remaining fun and trending. Billboards would represent climate change, by responding to the negative changes in our environment. Our ambient billboards advertise the suffering of the environment, while encouraging the call to action which is to visit the festival.
proposition
Fixing the world many steps at a time
target audience
Young people
Ambient out of home
melting wax billboard
This billboard has a front layer of wax which melts above the ideal temperature for the atmosphere. When this wax layer melts, a message is revealed underneath that connects the atmospheric heating to the melting of the polar ice caps. It would be placed by roads in the summer to encourage less vehicle usage.
disappearing air pollution tracks
The appearance of this billboard is directly effected by the absorption of air pollution it gathers, since it would be made from a CO2 absorbing material. Initially you see car tracks, which disappear over time as the billboard gets darker and darker from more CO2 being absorbed. This advert would also be placed by a road to decrease vehicle usage.
water level line
This continuous blue line would be painted along public London walls to emulate how much of London would be underwater by 2050 if climate change is not acted upon. This allows the audience to imagine that the very spot they were standing in would not exist if they do not take action.
earth festival
festival guide booklet to explain components
App
As seen in the guide booklet, the festival runs on a point based system, allowing attendees to reap the benefits of doing good for the environment, in the form of food, drink and merch.
