Audible
"In Between the Lines"
Insight
1/10 people endure the frustration of dyslexia every day. Since Audible allows written word to be read aloud, it stops words from getting in the way.
Concept
We represented the struggle dyslexic people face by creating adverts which become more and more scrambled along each line, to emulate the frustration these people can feel when reading. We then created wordless billboards, which when scanned reads aloud the passage represented in sound waves, to show that Audible takes the written word out of reading. Finally, a pop up event would occur, looking like a gallery of well known books with misspelled titles and pages which could be unscrambled with the use of a VR headset.
Target Audience
Those with dyslexia who want to enjoy the joys of literature
Interactive Event
Interactive pop-up event that will bring our campaign to life via an 'art gallery' style showcasing a plethora of familiar books with misspelled titles and passages to solidify our insight. With the use of VR the headset will allow the misspelled text to be visually unscrambled and read aloud. With the use of the Audible app, you can scan each page and have it read aloud to you.
